HubSpot is one of the most versatile CRM platforms available, and its flexibility is further enhanced by a wide range of integrations. For small businesses, these integrations are vital for streamlining operations, improving customer relations, and boosting productivity. Here’s a list of the top 10 HubSpot integrations, specifically chosen for small businesses based on their popularity and active user base.
HubSpot integrations allow businesses to seamlessly connect HubSpot with a wide variety of external tools and platforms, enabling a more cohesive and efficient workflow. By integrating different apps, you can centralize data from multiple sources, ensuring that your customer relationship management (CRM) is up-to-date and accessible in one place. HubSpot’s App Marketplace features over 500 integrations, covering everything from email marketing and e-commerce to customer support and analytics. These integrations are designed to simplify complex tasks like syncing customer data, automating workflows, and gaining insights across platforms without the need for custom development.
HubSpot is an all-in-one CRM platform designed to help businesses grow through its suite of tools for marketing, sales, customer service, and operations. Whether you’re looking to streamline processes, attract customers, or scale your business, HubSpot’s user-friendly platform offers powerful, integrated solutions to enhance your entire customer journey.
Both Gmail and Outlook integrations are essential for small businesses. These integrations allow you to sync emails directly with HubSpot, track email opens, and manage contacts and communication histories seamlessly. Given the ubiquity of email communication in business, it’s no surprise this is one of the most widely used HubSpot integrations.
The video tutorial below will show you how to quickly get an email integration set up with HubSpot.
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Zapier acts as a bridge between HubSpot and thousands of other apps. For small businesses that rely on multiple tools, Zapier helps automate workflows and ensures seamless communication between HubSpot and other platforms like Slack, Google Sheets, or Mailchimp.
The video below will show you how to connect Zapier with your HubSpot account.
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For small businesses that use Slack as a central communication tool, the integration with HubSpot is a must-have. With this integration, HubSpot updates and notifications can be sent directly to Slack channels, enabling teams to stay informed and act quickly.
In the video below, Ali Schwanke shows you how to set up a Slack + Hubspot integration.
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HubSpot’s Google Analytics integration provides small businesses with deep insights into website performance, visitor behavior, and marketing efforts. By syncing Google Analytics data with HubSpot, you can better understand the ROI of your marketing campaigns and optimize your strategy accordingly.
Shawn from Growth Spurt demonstrates in the video below how to connect your Google Analytics account with your HubSpot portal.
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Mailchimp is a go-to email marketing tool for small businesses. When integrated with HubSpot, Mailchimp’s contact lists and email campaigns can be synced with HubSpot’s CRM, making it easier to manage and nurture leads.
Anthony from the Make Money Anthony YouTube Channel shows you in just a couple minutes how to set up the Mailchimp integration with HubSpot.
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Small businesses using WordPress for their websites can benefit greatly from HubSpot’s WordPress integration. This allows for easy embedding of HubSpot forms, pop-ups, and live chat on your WordPress site while automatically syncing contact data into the HubSpot CRM.
Stewart Gauld explains how to connect WordPress with HubSpot, and he walks through some of the most useful features of the HubSpot WordPress integration.
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For eCommerce-focused small businesses, integrating HubSpot with Shopify is crucial. This integration syncs customer, product, and deal data between Shopify and HubSpot, allowing businesses to create personalized marketing campaigns and improve customer retention.
Nathan from Nifty Scope shows how to set up a HubSpot integration with Shopify.
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The Facebook Ads integration enables small businesses to run and track ad campaigns directly from HubSpot. You can create targeted ad audiences using your HubSpot contact lists, and track ad performance within the platform, making it easier to attribute ROI to specific campaigns.
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For businesses hosting events, Eventbrite is a popular tool, and integrating it with HubSpot simplifies event management. The integration helps automatically sync attendee data into HubSpot, making it easier to follow up and engage with leads post-event.
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For small businesses, managing finances is key, and integrating QuickBooks with HubSpot makes this easier. This integration allows you to sync customer information and invoices, providing a more streamlined approach to managing your business’s finances.
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Integrating HubSpot with these powerful tools can significantly enhance productivity and streamline operations for small businesses. Whether you’re focused on improving communication, automating workflows, or enhancing customer experience, these top integrations provide the flexibility and functionality that growing businesses need. Take advantage of these tools to make your business operations more efficient and effective!