Qualtrics Customer Management Software Platform


Qualtrics is a comprehensive experience management software platform that offers tools to design, manage, and analyze surveys, as well as track and improve customer experience. The software is popular among companies and educational institutions worldwide for its powerful and flexible survey features. Qualtrics 360 Degree Feedback software and other customer experience products have been recognized by leading industry experts and has received several awards, including the 2018 Gartner Peer Insights Customers’ Choice for Enterprise Feedback Management.

Other awards given to Qualtrics for their software include:

  1. Best Enterprise Feedback Management Solution – 2020 MarTech Breakthrough Awards
  2. Best Customer Feedback Solution – 2020 Software and Information Industry Association (SIIA) CODiE Awards
  3. Best Insight and Feedback Management Solution – 2019-2020 Cloud Awards
  4. Best Survey Software – 2020 FinancesOnline Awards
  5. Best in Class in Voice of the Customer – 2020 CRM Magazine Service Awards

Qualtrics Software Products

Qualtrics has created several software tools and platforms for doing employee feedback, customer experience, and other experience management tasks. The Qualtrics line of products includes:

  1. CoreXM: This is Qualtrics’ flagship product, a comprehensive platform for designing and conducting surveys. CoreXM offers a range of features to help users create, distribute, and analyze surveys, including customizable question types, email distribution, and real-time data visualization.
  2. EmployeeXM: This software solution is designed to help organizations improve the employee experience. EmployeeXM provides tools for measuring employee engagement, gathering feedback from employees, and identifying areas for improvement. It also includes features for onboarding, employee recognition, and performance management.
  3. CustomerXM: This software platform is focused on measuring and improving the customer experience. CustomerXM provides tools for gathering feedback from customers, tracking customer sentiment, and analyzing customer feedback. It also includes features for managing customer relationships and improving customer loyalty.
  4. ProductXM: This software solution is focused on gathering feedback from customers about products and services. ProductXM provides tools for tracking product satisfaction, identifying product issues, and analyzing customer feedback. It also includes features for product testing, pricing research, and concept testing.
  5. BrandXM: This software platform is designed to help organizations measure and improve their brand experience. BrandXM provides tools for tracking brand health, analyzing brand perception, and measuring brand loyalty. It also includes features for brand testing, brand awareness research, and brand identity research.
  6. Research Core: This tool is designed specifically for academic researchers to design and conduct surveys and analyze data. Research Core includes a range of advanced features for survey design and analysis, including custom scripting, advanced sampling, and statistical analysis.
  7. Qualtrics iQ: This suite of intelligent tools is designed to help users analyze survey data more efficiently and effectively. Qualtrics iQ includes features such as sentiment analysis, text analysis, and predictive analytics to help users identify trends and insights in their survey data.
  8. Qualtrics XM Directory: This platform is designed to help organizations manage customer data and create customer profiles. XM Directory includes features for data cleaning and enrichment, as well as integration with other data sources.
  9. Qualtrics XM Solutions: This suite of pre-built survey templates and research solutions is designed for various industries and use cases. XM Solutions includes templates for customer feedback, employee engagement, market research, and more.
  10. Qualtrics Site Intercept: This tool is designed to help organizations gather feedback from website visitors through targeted surveys and feedback forms. Site Intercept includes features for targeting specific visitor segments, as well as real-time reporting and analysis.

Qualtrics User Base

Qualtrics software is used by thousands of businesses and academic institutions around the world, including more than 75% of the Fortune 500 companies. The platform has over 13,000 customers in 100+ countries and supports more than 2,000 different integrations.

The Qualtrics experience management platform is versatile enough to be useful for a variety of businesses across various industries. Here are some examples of businesses that may benefit from using Qualtrics:

  1. Enterprise-level companies: Qualtrics offers a wide range of capabilities that are useful for large organizations with complex needs. This includes survey and feedback tools, customer experience management, employee experience management, and market research.
  2. Market research companies: Qualtrics has advanced survey tools that can be used to conduct research on a variety of topics, including consumer behavior, product development, and marketing.
  3. Education institutions: Qualtrics has features that can be useful for universities and other educational institutions, such as course evaluations, academic research, and student feedback.
  4. Healthcare organizations: Qualtrics offers healthcare-specific features, such as patient experience management and healthcare provider feedback, which can be useful for hospitals, clinics, and other healthcare organizations.
  5. Government agencies: Qualtrics can be used by government agencies for survey research, program evaluation, and citizen feedback.

Qualitrics Company Information

  • Founded: 2002
  • Headquarters: Provo, Utah, USA
  • Over 13,000 customers, including over 75% of the Fortune 100 and 99 of the top 100 U.S. business schools.
  • Qualtrics has over 3,500 employees across 25 offices worldwide
  • Named one of the Best Workplaces for Innovators by Fast Company in 2020.
  • Funding:
  • 2012: Accel and Sequoia Capital – $70M
  • 2014: Insight Venture Partners – $150M
  • 2016: Battery Ventures – $180M
  • Acquired by SAP in 2018 for $8 billion

Data Center Locations

Qualtrics 360 Degree Feedback software is hosted on a global network of data centers, including facilities in the United States, Canada, Germany, Australia, Ireland, and Singapore. This allows the software to offer reliable and fast service to customers worldwide.

Qualtrics offers a free trial of their software, which allows potential customers to explore the platform’s features and capabilities. Additionally, the company provides a range of resources for users, including product demos, training, and webinars. These resources can be accessed on the Qualtrics website.

Qualtrics Support

Qualtrics provides several ways for customers to get support, including email, phone, and live chat. The company has a dedicated support team that can assist customers with technical issues, billing, and other questions related to the platform.

Support options for Qualtrics products can be found on the company’s support page.

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